Photo: Edyta Szyszlo Photography

Happy Monday, again!  Wow, time is flying huh?  Time for the 3rd segment of this fantastic guest blogging series from Lisa of Hello Designers called ‘Developing a Visual Vocabulary to Create Brand Consistency for Your Company: Be honest and Be You!’

Hello all! I have had great feedback on this series and hope that you will find this installment just as helpful and inspiring! Today I want to focus on how to create a visual vocabulary for your brand that you, in essence, can pick and choose from to create delightfully impacting and relevant marketing pieces. My goal is to highlight what you, as a client or a creative do-it-yourself entrepreneur, can do to make your brand memorable, beautiful and consistent, which will lead to customer loyalty and success. (more…)

Photo: Edyta Szyszlo Photography

Drum roll please!  Here’s the official part one of this wonderful series from Lisa of Hello Designers.

Edyta and I have worked together with clients such as Paper Source, Baby Dolls Boutique and Paperly. At Paper Source I was the Senior Design Manger for the catalog and web departments until I started Hello Designers in 2009. The Paper Source brand is creative and inspirational. With 32 stores nationwide, they have an established brand because of their strong founder, Sue Lindstrom. If you haven’t been to a store or event, go! (more…)

Courtesy of Hello Designers & Edyta Szyszlo Photography

Happy Monday!  Hope everyone had a wonderful weekend.  As promised, today starts my fantastic guest blogging series from Hello Designers!  (once a week for the next few) So Etsy sellers, boutique owners and everyone alike get ready for the seed to be planted because I think you’ll walk away with some useful information.  Today we feature the intro to the series.  Readers – meet Lisa, owner of Hello Designers!

Thanks Edyta!  I have been lucky enough to work with Edyta many times both professionally and personally on my wedding. In this series I am going to focus on what I know best: How to brand your company through beautiful and meaningful photography and memorable graphic design. With marketing departments cutting costs oftentimes graphic design and photography are the first to go. (more…)